When You Love What You Do, You Love Your Life!

When You Love What You Do, You Love Your Life!

There are few things in life that bring more joy than doing work you love. When we feel fulfilled and appreciated, our entire psyche undergoes a positive shift. Finding our “sweet spot,” doing work that lights us up and that others value, blurs the distinction between work and play. And when that happens, the results are often more than we could have hoped for. I love my work because I get to help other solo business owners—solopreneurs—create a business they love and can run by themselves. Being solo gives them the freedom to shape their business into something that maximizes their enjoyment, minimizes their stress and allows them to work/play in their own way. If they’re unsure of their direction when I begin coaching them, I often ask what they loved doing as a child. And now, if they could do anything—if money weren’t a factor and they knew they wouldn’t fail—what would they do? What I find is that most people have lost touch with their childhood self, when nothing seemed out of reach. When I help them remember and reconnect with that child, they become more confident, reaching out to new possibilities. My friend Mark Hurwich, the founder of Concentrated Coaching, recommends actively inviting childlike play into your life to encourage spontaneity and release inhibitions. Read his recent post here. When people leave self-consciousness behind and free themselves from whatever is holding them back, their work and lives become more joyful and playful! When you run a solo business, it’s is a non-stop continuing education program! Every day is an adventure. Without knowing what the future will...
9 Simple Steps to Successful Sales as a Solopreneur

9 Simple Steps to Successful Sales as a Solopreneur

No matter what kind of solopreneur business you have, if you want to be successful, you must accept—no, embrace—the fact that you’re in sales. Unfortunately, pushy and obnoxious salespeople have created a sleazy, cheesy stereotype, and the thought of selling makes some people queasy. However, today’s successful solopreneur salesperson is nothing like that! A successful solopreneur knows that a good sales transaction is a win-win proposition. It’s not about talking someone into buying something they don’t want; it’s about finding out what they do want and letting them know if you can help them with that. Most of us aren’t running million dollar businesses by doing nothing more than putting up a website. We get our clients from the people we meet through networking and other person-to-person interactions. These people need to know what you have to offer. If you don’t tell them, how are they going to find out? They won’t! You need to sell yourself and what you do. And remember, selling is nothing more than matching your solution to someone’s problem! Selling is being in the right place at the right time in front of the right person and providing the right information. To do that the right way, you need to understand who you’re speaking with and what they need. Otherwise, you cannot know if you have a solution that fits. Once you know there’s a match, you can offer your solution. Launching into a sales pitch prematurely just turns people off. Even if your solution is exactly what they want and need, they probably won’t tell you. So how do you engage and connect...
Are You Scared to Death of Being Successful?

Are You Scared to Death of Being Successful?

My last post was all about the ultimate objective of every business—to sell our products or services. If we don’t, we won’t stay in business! So why do so many of us feel uncomfortable about selling? Because we’ve been on the receiving end of too many canned sales pitches delivered by pushy people who tried to force fit something down our throat! They weren’t at all interested in whether or not it was right for us! Of course, that approach turns people off. Successful selling, on the other hand, is simply the process of uncovering a prospect’s needs and determining if what you have to offer meets those needs. If you don’t, so be it. No pressure on either side. The real question is, how do you find prospects? And how do you let them know what it is you offer? The fastest and easiest way to make sales is to get yourself in front of small groups of friendly people who need and want what you have! That’s where my friend, colleague and Group Talk Expert, Jan Maresh, comes in! She has the best approach I’ve ever found to finding and talking comfortably with prospects. So I’ve invited her to tell you how she does it: Scared to Death to Talk to Groups? Get Over It! Here’s How By Jan Saunders Maresh My mom wasn’t big on housework, so to make it less tedious she’d crank up the old record player. While she worked, I would dance around the living room. So at age three, she enrolled me into The Stevens Dance Studio where I danced for the...
Want to Know How to Boost Your Bottom Line?

Want to Know How to Boost Your Bottom Line?

Yogi Berra captured it perfectly: “If you don’t know where you’re going, you’ll end up someplace else!” Unless you know what your objective is, you’re not going to achieve it. If you don’t know where you want to end up, you’ll have no idea how to get there. What direction to head. What steps to take. You won’t know if you’re on the right track. Instead, you’ll be lost. If you have a business, your most important objective—the bottom line, literally—is to sell your product or service. Otherwise, you won’t make money. If you don’t make money, what you’ll have is a hobby, not a business. All the high-quality content, mobile-friendly websites, and polished elevator speeches in the world won’t get you where you want to go. Like it or not, you’ve got to sell or you won’t stay in business. If selling isn’t something you love to do; if you’re not a “natural-born” salesman (very few of us are), you might be relieved to learn that you can learn to sell! Being able to sell is not a personal quality that you either have or you don’t—and if not, you’re just out of luck. It’s a skill you can learn. You simply need to discover ways to sell that are comfortable for you. As with any skill, however, learning to sell requires effort. If you’re totally new to sales, you should get some basics under your belt to get yourself in fighting shape. But there’s no shortage of help. Amazon is jam-packed with books on sales techniques. There are sales training companies that specialize in teaching you how...
Could These Problems Get in the Way of Your Success?

Could These Problems Get in the Way of Your Success?

What do you do when you realize your solopreneur business has lost momentum? Sure, you still get clients from time to time, but the pace is really slow. You know you offer services that people need, so it isn’t that. But it’s something. Recognizing that you need to do something different is the first step to making your business better. If you think the only way to be successful is getting everything right the first time, you’re in for a BIG surprise. It’s the nature of small businesses to constantly make changes. The good thing is that when you find something isn’t working, you can simply stop that and try something else! There’s nothing wrong with changing your mind; small business owners do it all the time. Do any of the following sound familiar? You’re still looking for the right message to attract the kind of clients you want You discover a competitor is doing something you wish you had thought of You have a lot of big ideas, but aren’t sure you could actually make them happen Maybe the real problem is one of these: 1.    Unclear goals Not being clear about where you want to go can lead you to wander aimlessly with no sense of direction. Just as with physical travel, if you’re going someplace, you need to know how you’re going to get there. As Yogi Berra put it in one of his most well-known malapropisms, “If you don’t know where you’re going, you’ll end up someplace else!” Solution:  Create a map. Decide where your business’ future lies, what you need to do to get...
3 Ways to De-Stress Your Solopreneur Life

3 Ways to De-Stress Your Solopreneur Life

If there’s anyone who lives with constant stress, it’s today’s solopreneur! The very definition means that you’ve taken on the responsibility for running your business single-handedly! While having your own business can be very rewarding, allowing you to do work you love for clients who value your talents, there’s no question that there’s a lot of pressure. Anything you can do to de-stress your life is a big step in the right direction! Here are a few suggestions: 1.  Make it easy to work anywhere. If you haven’t yet moved your files to the cloud, I suggest you do it right now. Instantly, you’ll discover how astonishingly convenient it is to be able to access all your documents from anywhere you happen to be! You’ll never again have to copy files to flash drives or attach them to emails in order to work on a project while traveling. You’ll also eliminate the confusion of wondering if you have the most recent version of whatever you’re working on. With only one version, available from any device, you’re always certain.   2.  Delegate tasks. As a solopreneur, you may scoff, “Who in the world am I going to delegate to? It’s just me here!” In fact, the reason you’ve chosen to run your business solo may very well be specifically to avoid the complications and complexities that come with employees. The truth is, you need to find others who can take on those tasks that don’t require your personal touch. Otherwise, there simply aren’t enough hours in the day to get everything done. This is one of the benefits of networking...